Research On Development Strategy Of HS Construction Co.,Ltd

Construction industry is one of the pillar industries in our country,which plays an important role in the economic and social development of our country,and its development is affected by the policy,economy,technology and social environment of our country.At present,China is in the process of rapid changes,and the construction industry is facing opportunities and challenges.HS Construction Co.,Ltd.is the leading construction enterprise in Qinhuangdao.The research on the development strategy of this enterprise is of great significance to local construction enterprises.At first,this article introduces the research background and significance,sorts out relevant research status at home and abroad,makes the content and methods of the thesis clear.Secondly,this article analyzes the strategic environment in which HS construction is located,and use the SWOT analysis method to elaborate on the advantages,disadvantages,opportunities and threats of HS construction.The strategic environment is divided into the external environment and the internal environment.It comprehensively analyses the internal and external environment of the HS construction,so as to be familiar with the internal and external environment,determine the position of the HS construction in the market environment,social trends and industry development trends,and the degree of industry competition,future development direction.then this article will carry out SWOT analysis on HS construction.Finally,this article uses the internal and external environmental analysis and the SWOT analysis method of the HS construction to formulate the strategic policy,goals and implementation ideas of the HS construction,and designs guarantee measures for the implementation of the strategy.From the point of view of local construction enterprises,this paper makes use of the classic strategic management theory and combines the characteristics of the times and the enterprise's own situation to put forward the strategic policy,goal,stage task and safeguard measures of HS construction.This can expand the existing strategicmanagement of enterprises,especially the development strategic management of construction enterprises,and provide strategic thinking for enterprises similar to the construction of HS.