Comparative Study Of Midea Group And SUPOR Social Responsibility

This paper use Midea group as a case study to do the analysis about the present situation of Midea group social responsibility and trying to perform the problems existing in the process of social responsibility management by building index evaluation system of social responsibility and using the method of factor analysis,industry benchmarking comparison and expert grading method,The research can be used as the corporate social responsibility management reference case.Recently,with the rapid development as well as the advancement of the internationalization of China's economy,corporate social responsibility has become an important global standard for evaluating the value of the company,and corporate social responsibility has become one of the key areas of legislation in the future.However,in the process of promoting social responsibility,problems are also gradually exposed in the development process,and how to evaluate the corporate social responsibility has become a problem in need of solution.Currently,a large number of evaluation of social responsibility is in the perspective of financial indicators,but if the excellent performance of financial indicators mean it manages good social responsibility or not,did not exposed more information.This paper analyzes the performance of social responsibility of 33 listed company by constructs index system of social responsibility system,and using the factor analysis method to analyze the current situation of Midea group social responsibilities.Then by choosing Supor which has a first rank in the financial index evaluation system of social responsibility to conduct comprehensive comparison and analysis with Midea Group.After that,expert evaluation method is used to give a mark to Midea Group and Supor respectively in order to give an in-depth analysis about Midea Group,and trying to answer whether good financial index means high corporate social responsibility comprehensive level.Finally,through the above analysis of Midea Group,the paper provides feasible optimal management advices for the development of social responsibility to help Midea Group make up for the defects existing in the management process of social responsibility,enhancing the level of social responsibility management,and also providing certain theoretical basis and reference to other listed companies.By building a comprehensive evaluation index system of social responsibility,and doing comparison research within Midea Group and Supor Group in economic responsibility,environmental responsibility and other social responsibility,this paper found that in terms of economic responsibility,Midea group is superior to Supor in aspect of profitability,but in debt paying ability,operation ability and development ability,Midea Gro up is inferior in Supor.In respect of environmental responsibility and other social responsibility,Midea Group is superior to Supor.This also means that,the result based on the financial indicators evaluation of corporate social responsibility and comprehensive indicators eva luation system is different,and good enterprise financial performance do not means its social responsibility conditions must be good.The main features of this article is that based on the financial index,this paper builds a set of index system about social responsibility,and use factor analysis method to analyze the rank and performance of the social responsibility management level of Midea Group,Then,financial indicators and non-financial indicators is integrated used to construct a set of comprehensive evaluation system of social responsibility to evaluate the social responsibility management level of Midea Group.This paper uses empirical research methods,trying to give a comprehensive analysis of the social responsibility management level of Midea Group.