Research On The Construction Strategies Of The Bookstore For The Spatial Environment Based On Experience

With the rise of the Internet and the rapid development of online bookstores and e-reading,the development of traditional entity bookstores has been sluggish.At the same time,many entity bookstores have sought to transform themselves and follow the wave of experience.They have upgraded bookstores from “bookstores” to providing A variety of functions and service contents have been welcomed by the customer as a comprehensive cultural experience place.nowadays,although the development of new-type entity bookstores in China is still raging,there are still many problems and there is still a certain gap compared with developed countries.Therefore,based on this reality,this study analyzes the current status of the spatial environment of some new-type of entity bookstores both at home and abroad.Based on the research of Experience Economy,Environmental Behaviors,Reader Psychology and other related theories,the cases of excellent new-type entity bookstores at home and abroad,then proposes the creation principles and strategy of spatial environment in bookstore based on experience.This article is divided into four chapters.The first chapter interprets the research background and significance,expounds the research object of this paper and explains the related concepts used in this study.It combs relevant current research status and proposes the frame and methods of research.The second chapter is the basic theory research,which studies the Experience Economy theory and experience commerce,analyzes the bookstore’s function and space composition,and then obtains the experience elements of the bookstore spatial environment.The third chapter analyzes the current status of the spatial environment of selected new-type bookstores and concludes problems that not have been solved.Based on the previous research the fourth chapter firstly reach the creation principle of spatial environment in bookstores in view of experience,then proposes corresponding strategies from the aspects of the establishment of theme in space,space perception,space organization,and scene construction,and elaborates with excellent cases.