The Design Application Of "Besing" Retail Entity Users’ Experience

The WBC-development of E-commerce in China is having a huge and far-reaching impact on the changes of the domestic consumer market. Entity retail, especially the retailing bag consumption market falls into an unfavorable situation---“group lost” under the impact of the "electric heat". Emphasizing the “user experience” has become the core competitiveness of the future development of retail industry.It is an important means for physical stores’ another force through designing a set of scientific and artistic store scene, using visual communication skills to achieve eligible passengers, detain guests and promote sales, and then promote the brand value. The application of in domestic physical stores is still in the blue ocean, the rational use of minority elements will achieve the sustainable development in operating profit, brand culture and social responsibility of entity shop.This thesis mainly introduces the brand value of the product of Besing through four aspects. Firstly, the author introduces the development trend of contemporary retail entity. Secondly, the author analyzes the birth of Besing and the concepts of Besing. Thirdly, the author illustrates the application principle of minority elements in the contemporary retail entity. Finally, the author analyzes the visual design of Besing based on the detailed introduction about the logo, visual symbols and other elements of Besing.