Research On The Space Reconstruction Of Children's Bookstores Based On User Experience

With the development of the Internet,the rise of electronic reading,the popularity of online bookstores,the reading behavior of people and the way of buying books have undergone tremendous changes,and the book sales of physical bookstores have been affected.The advent of the economic era and the introduction of the state's support policies for physical bookstores have promoted the transformation of traditional physical bookstores into composite bookstores.Children's bookstore is a special type of physical bookstore.As the main audience group,children have a greater demand for on-site experience.In this research project,the children's bookstore of Nanjing Xinhua Bookstore(hereinafter referred to as Nanjing Children's Bookstore)taken as an example,and based on the theory of user experience,the space of children's bookstore is redesigned.With methods of literature analysis,field investigation,questionnaire survey and user interview,four problems of Nanjing Children's Bookstore were summarized: first,the space functioning mode is single.Second,the space layout is chaotic with low utilization rate.Third,the style of space design lacks characteristics.Fourth,space public facilities are deficient.In this research project,with children aged 3-16 and their parents as target users,the physiological,psychological and behavioral characteristics of users are studied to obtain users' needs of reading,learning,activities,interaction and communication in the space of Nanjing Children's Bookstore.In this research project,based on the user experience model,the space redesign framework of Nanjing Children's Bookstore was constructed from five aspects.Based on the framework,the design strategy was made and the space was redesigned.First,in terms of strategy,user-centered is clarified to strengthen the user experience.Second,in terms of scope,the "1+N" composite multi-functional space mode was constructed to create functional spaces such as catering,cultural innovation,activities and exhibitions,etc.Third,in terms of structure,the space design style was defined,forming the scene display of the themed study.Fourth,in terms of framework,the relationship between functional spaces was determined,forming an aggregated and dispersed spatial layout and a circular and smooth moving line.Fifth,in terms of expression,letting users perceive the space with multiple senses of sight,hearing,touch and smell from the aspects of color,shape,light,material,smell,etc.was determined.This project was carried out with an attempt to promote Nanjing Children's Bookstore to be a compound children's cultural field through spatial reconstruction,change the relatively single model as book shopping space of the traditional physical bookstore,and improve the ability of gathering customers in the bookstore.