Study On The Creation Of Experiential Environment Of Historical And Cultural Resources

ABSTRACT:With the coming of the Experience Economy, consumers are eager to persue more individual and experienced products and service. Therefore, tourism’s developing historical and cultural resources with the experience type has become an inexorable trend under the background of the Experience Economy. This article analyzing successful cases of experience tourism, carries out the research of the experience environment, and aims at providing mentality and experience for other areas’developing experience tourism.This article is divided into four parts, the first chapter belongs to the first part. It introduces the research background, research achievement at home and abroad and defines relevant concept. The second chapter belong to the second part. Propose the framework about the creation of experiential environment of historical and cultural resources. The third, fourth, and fifth chapters belong to the third part. Analysis combines cases of different kinds of historical and cultural resources and do research in building experience environment. It puts forward basis of choosing experience theme, summarizing five aspects of building experience scene and introduces several kinds of characteristic experience activity. The sixth chapter belongs to the fourth part. It summarizes this article’s conclusion and point out the next research area.Developing experience tourism involves a lot of aspects. This article mainly does research in building experience environment. The innovation of this article is as follows.1. Putting forward the inscapes of experience environment, namely, experience theme, experience scene and experience activity.2. Summarize three basis of choosing experience theme, introducing three kinds of characteristic experience activity and analyzing the key points of activities.3. Suppose that we can build experience scene from the following five aspects, namely, planning layout, building design, landscape design, showing life status, planning theme activity and event.At last, it summarizes different kinds of key points and design techniques.