Space Design Of Entity Bookstores Based On Emotional Experience Of Consumers

Experience the advent of economic times, consumer attitudes and consumption patterns has also undergone a change, "trend" author John ? Naisbitt said: "Whenever a new technology is introduced social, humanity is bound to produce a needs be balanced response, which is to produce a high emotion, otherwise, the new technology will be ostracized. The higher the technology, the greater the emotional needs. " [1] With the rapid development of the information age, the way people read With the increasing development of the network and changed online bookstore continues to rise and growth, physical bookstores face enormous development crisis, from the current consumption structure, people buy an item is no longer just to meet the requirements of the necessities of life, but the pursuit of spiritual value-added goods, seek spiritual resonance. Growing demand emotion and experience, emotional design, experience design and emotional design have become much attention of the new design concept.In this paper, the physical book space for the study, trying to interpret the emotional experience of design theory plays a huge role in the bookstore space. Through the history of the bookstore, bookstores type, bookstore spatial composition, nature, bookstore research design trends, combined with excellent design bookstore cases at home and abroad, for the current reading of consumer psychology and behavior patterns characteristic, summarizes that: Whether the emotional needs of the human spirit, or from the current bookstore space design demands, emotional experience for the development of the physical book design theory has great theoretical and practical support. Mining emotional needs of consumers for the bookstore and found a lack of physical bookstores design current study of the emotional experience of the body, in order to find a good physical bookstore design competition and online bookstore of their own advantages and its own position, the paper summarizes the emotional experience design bookstore space expression, first coined by color, texture, shape, light and other sensory factors accurately grasp visual freshness wake reader emotions, secondly to build a comfortable, artistic, dynamic nature of emoticons make the reader a sense of pleasure reading, Final space by building meaningful plot to create a cultural space belonging scene, to create a natural and healthy breath bookstore space, follow the people-oriented principle so that readers return to nature, to create a healthy lifestyle, so to create a bookstore space atmosphere has been further improvement, creating space for a bookstore with a human temperament and humane care, allowing readers to read and purchase behavior comfort, satisfaction, pleasure, achieve the expansion of self-worth, so as to achieve consumer identity on the bookstore. Final design practice through demonstration and further strengthen the "emotional experience" design theory in today’s physical bookstore space design of great value, a process that enriches the theory bookstore space design, while expanding the diversity of the bookstore space design expression, In the literature most importance to its business model or on the side of a single base, adding a research perspective, make physical bookstore more in line with the modern way of life, and promote the development of the physical bookstore in the design disciplines.