Research On Design Of Cultural Creation Products From The Perspective Of Experience

In recent years,the vigorous development of the cultural and creative industries,the support of policies,economy and market have provided a favorable environment for the development of the cultural and creative industries.With the improvement of living standards,people's spiritual needs have become increasingly prominent,and the consumption power of popular culture has emerged.However,the overall development of the domestic cultural and creative industry is still at a low level,and it is extremely urgent to meet the growing spiritual and cultural needs of people.The arrival of the era of universal experience has pushed the experience to an unprecedented height and has attracted the attention of enterprises and scholars from various industries.However,the application research in the experience of Wenchuang products is extremely scarce,and it provides a possibility and value reference based on the successful experience and value of experience in other industries.Based on the experience of experiential design,this paper combs and analyzes the experience theory and the concept of cultural creation products through literature analysis.It is concluded that the form,function,culture and creativity of Wenchuang products are important factors of consumer cultural experience.The design of Wenchuang products under the perspective of experience can better promote cultural communication,be loved by consumers and users,and efficiently generate revenue for the local cultural and creative industries.Through the case analysis method,combine the three levels of material culture,institutional culture and spiritual culture to sort out the relationship between experience level and cultural and creative products;Through the comparative analysis method,the problem of cultural experience dimension of material culture and cultural creation products is single,and the quality of cultural experience of institutional culture and spiritual culture is low.Through the field investigation method and inductive deduction method,the cultural resources of Xuzhou Museum and Han Dynasty were sorted and analyzed.The current situation and consumer demand of Xuzhou Museum's cultural and creative products were investigated and analyzed.It was found that the Xuzhou Museum's cultural and creative products experience a single,homogenized and low quality.Problems such as lack of creativity and characteristics.Combining the results of the case study of the Forbidden City and the British Museum with the consumer market research data,the design path of the Xuzhou Museum's cultural and creative products is summarizedfrom the perspective of experience.Finally,through the design argumentation method,taking the Xuzhou Museum's cultural creation product design as an example,from the perspective of culture,the material culture,institutional culture and spiritual culture are used to classify the cultural products,combined with the five experience dimensions of the experience theory,respectively,from the material culture.Institutional culture and spiritual culture,the design of Xuzhou Museum's cultural and creative products is carried out for sensory experience,emotional experience,behavioral experience,thinking experience and related experience,and the product dimension is combined with the product form and function to form the experience dimension.A wide range of experience dimensions for the comprehensive application of Wenchuang product design works.The aim is to enrich the experience dimension of material and cultural creation products,optimize and enhance the experience of institutional culture and spiritual culture,and enhance the quality of cultural and creative products,expand the cultural and creative products market of Xuzhou Museum,and expand the spread of culture in Xuzhou and Han Dynasty.Promote the economic growth of local Wenchuang industry in Xuzhou,and provide a path reference for the design of Wenchuang products.