Research On The Design Of New Physical Bookstores Based On Informal Learning Theory

As a spiritual product,books not only directly affect people’s spiritual world,but also affect the cultural development of society.As the main channel for book promotion,in recent years,the business model of traditional bookstores has been gradually weakened by the impact of the Internet.According to the official data of dangdang.com,in the first five minutes of double 11,2018,the total order volume exceeded 599376,with an average of more than 500000 books sold per minute.At one time,the bookshop industry experienced a "wave of bankruptcy".In the face of challenges,some new physical bookstores are taking experience economy as their priority The rise of the new business model of the model,in addition to the basic book sales space,the new physical bookstores are also equipped with a variety of composite spaces to improve the floor efficiency,resulting in the sales of many bookstores’ catering,cultural and creative sectors exceeding the book retail sector.From the perspective of business operation,this strategy is in line with the market law,but from the perspective of social significance,the functions of bookstores are not limited to profit.The innovation of this paper is that,from the perspective of informal learning theory,it expounds the historical evolution and development trend of physical bookstores,studies the various behavior modes of knowledge input and output of users in the informal learning state,and takes self-learning,collaborative learning,operational learning,multi-functional learning and other learning modes as clues to the application of informal learning theory in physical bookstores The scene is analyzed in order to improve the efficiency of user learning and cultural exchange by reshaping the environment,and finally complete the design of the new physical bookstore.The purpose of the project is to change the role of bookstores from "knowledge integrator","book retailer" and "third space" to "knowledge service provider",so that physical bookstores have greater control and discourse power in the field of cultural communication.