Research On The Application Of Traditional Cultural Elements In Herbal Tea Packaging Design

Packaging was originally used as a means of product transportation,and its main function was protection,transportation and storage.With the development and progress of The Times,packaging design is not only limited to functionality,but also extends the visual content of packaging design.A good design can see the deeper cultural onnotation behind the product through the packaging and connect the public as a way of cultural transmission.On the other hand,the packaging of the United States in the decoration of people’s lives,but also in the subtle influence of consumer choice and purchasing power.China’s beverage industry and packaging industry have developed rapidly.The market is no longer a single glass soda,but a variety of carbonated soda,fruit juice,green tea,black tea,mineral water,dairy products and other drinks.However,the packaging design of drinks is seriously homogeneous,especially for herbal tea.This paper will take the packaging design of "very good" herbal tea as an example,through the packaging design of "very good" herbal tea to deeply analyze the new way of packaging design of herbal tea drinks,and how to combine traditional culture with contemporary civilization to make packaging design of herbal tea that meets the needs of The Times and reflects national characteristics.This paper is divided into five chapters.The first chapter expounds the importance of the research through the historical background and brand cultural connotation of "very good" herbal tea in the imperial palace.The second chapter is the preliminary research and analysis of the "very good" herbal tea market of the imperial palace,which lays a solid theoretical basis and data support for the design practice and summary of the following chapter.The third chapter mainly focuses on how to apply traditional cultural elements into packaging design,which better explains "inheritance" and "time".Chapter four discusses the actual creation of packaging design of "very good" herbal tea in the imperial palace,including brand logo design,packaging design and related derivative design.The last chapter summarizes and analyzes this research,hoping that the research results of this research can provide reference for the design of herbal tea beverage packaging and brand communication.