Study On The Design Of Chinese Traditional Cultural Elements In Modern Liquor Packaging

Culture,like soil,is conceived in design.For thousands of years,the predecessors have worked hard on the ancient loess land with sweat and intelligent wisdom.Their longing and yearning for a better life have never ceased.They are fully expressed with the help of a certain media carrier at special festivals and special moments.The traditional culture is a rich regional color and clear national special.It has become the immortal spiritual asset of China,and the culture contains the spirit will of the nation,and the traditional culture is the root of the soil of modern design and the spirit of the art.The final product of the combination of material and spiritual culture of a nation and a period is modern design.In the long history of the long scroll,the ancestors left us a rich traditional culture and a strong cultural essence,if contemporary design can not absorb these outstanding traditional culture,so the design works like passive water,can not stand up to the test of practice.In the contemporary society,which is impacted by the design works of "fast food culture","commercial imprint" and "Western cultural imprint",how many works of Chinese "cultural temperament" exist in the contemporary society? The result of forced separation of traditional culture and modern design is to declare modern design reject traditional culture.Modern design will be overshadowed.At the same time,the contemporary design will also promote the inheritance and promotion of traditional culture.Through the unique design language,it will reappear the unique history and culture of the nation and excavate the new connotation of traditional culture in the context of today's design.On this basis,this article attempts to focus on the traditional culture as the starting point,focusing on the traditional elements of the graphics,text,materials,and so on,and creatively combined with these elements and traditional liquor culture,into the packaging design of Huai Fu Tai Ji,and the application of the design is about liquor packaging.