Research On The Application Of Southern Jiangxi Regional Cultural Elements In The Packaging Design Of "Mountain And Wild" Multi-flavored Peanuts

Gannan is located in the hilly basin around the high-middle low terrain,relatively closed terrain,deep historical background,gestates countless cultural treasures.In this paper,the application of Gannan regional cultural elements in the packaging design of“Mountain and field” multi-flavor peanut is taken as the object of study,which makes the regional connotation and product packaging design organic integration,the packaging design with Gannan regional characteristics is designed to further highlight the Gannan regional cultural connotation and expand the influence of Gannan regional culture.In the first chapter,the author analyzes the design source and design significance of the packaging design of peanut,combs the domestic and foreign design status,sets up the research framework,and expounds the research methods and innovation points of this paper.The second chapter visits the southern Jiangxi region to carry on the on-the-spot investigation,classifies and sorts the southern Jiangxi regional cultural elements and displays them in the form of diagrams,and analyzes their artistic characteristics,this paper analyzes the concept of packaging design of multi-flavor peanut in“Mountain and field”,and draws the common ground between the two.In the third chapter,the application of the regional culture of South Jiangxi in the packing design of the multi-flavor peanut in the“Mountain and field” is discussed in detail,and the elements of the scenery of south Jiangxi are extracted and exploited in the packing design of the multi-flavor peanut in the“Mountain and field”,gannan Hakka people wall house elements in the "Mountain Field" on the flavor of peanut packaging design transplantation and reference,Hakka people clothing elements in the "Mountain field" flavor of peanut packaging design heritage and development.The fourth chapter,through the concrete design case further elaborates its cultural value,the esthetic value,the commercial value.The fifth chapter is the conclusion and prospect.Through the way of field visits to various places,the cultural elements of southern Jiangxi region and the relevant theories of snack packaging design were consulted and analyzed.At the same time,the questionnaire is used to select the indicative regional cultural elements of southern Jiangxi,classify and summarize them in a tabular way,sort out the regional cultural elements of southern Jiangxi,build its own regional cultural material library,provide inspiration and support for the subsequent design,and contribute to the innovation of "mountain and wild" multi-flavor packaging design.At the same time,in-depth interpretation of regional cultural elements in southern Jiangxi,including landscape elements,Hakka architecture elements,Hakka clothing elements.At the same time,combined with the design case further confirmed,effectively expand the "mountain" multi-flavor peanut packaging design ideas,enriched the design method.Thus,the packaging design of "Shanyuanjian" multi-flavor peanuts will radiate new vitality,help the products to enter the high-end snack market and expand the consumer group.