Research On The Spread Of Shu Brocade In The View Of Cultural Ecology

Shu brocade is "world mother brocade",with cloud brocade,song dynasty brocade,Zhuang brocade is called China’s four famous brocade,known as "Oriental treasure,China is absolutely unique." As an intangible cultural heritage,Shu brocade is not only a bright achievement of human civilization,but also an important part of Bashu culture.It is very important to the cultural construction of Sichuan Province.History,Shu brocade has appeared "home weaving,household rush to work" prosperity,and through the Silk Road spread to the rest of the world.However,with the development of modernization and industrialization,the living space of Shu brocade has been compressed day by day,even to the point of extinction.With this as the starting point,the author believes that communication as a means of protection and inheritance,The development of Shu brocade can not only dynamically present,enhance the interaction with the audience,let more people understand,but also can be statically preserved.The combination of dynamic and static can promote the precise fusion of Shu brocade and modern society,and bring the distance between Shu brocade and audience closer.Based on the theory of cultural ecology and the theory of 5W communication,this paper analyzes the present situation of the spread of Shu brocade,finds out its advantages and dilemmas,and then puts forward corresponding solutions to promote the protection and inheritance of Shu brocade.The paper is divided into five chapters:the introduction mainly describes the research background and significance,literature review,research ideas,research methods and the application of core theory.The first chapter is divided into three parts: firstly,it summarizes the development course of Shu brocade,experiences the initial prosperity,downturn,rejuvenation,and finally becomes the intangible cultural heritage;secondly,it introduces the communication attribute of Shu brocade,which mainly explains the importance of communication to Shu brocade;Finally,the characteristics of communication are expounded.Show the uniqueness of the spread of Shu brocade.The second chapter analyzes the cultural ecological environment of Shu brocade’s existence,and from the interaction between Shu brocade and natural environment,social environment and cultural environment,it excavates the cultural ecological appearance of Shu brocade’s survival,a kind of staticcultural style.The third chapter mainly uses Laswell 5W communication mode to analyze the present situation of Shu brocade,tries to find the protection and inheritance path of Shu brocade in the present society,and explores the survival status of Shu brocade in the dynamic process.The fourth chapter mainly through the summary of the previous article to find out the advantages and difficulties of Shu brocade spread,and carry on the reason analysis.The fifth chapter,aiming at the predicament of Shu brocade communication,puts forward the improvement strategy.It is hoped that the cultural and ecological environment of the brocade can be optimized,and the brocade can be more closely combined with the present society and be integrated into the common people’s house.