The Expression Of Intangible Cultural Heritage Of Textiles In The Context Of Mordern Commerce

With the progress of human civilization and the rapid development of social economy,more and more attention has been paid to the treasures of national culture The inheritance of intangible cultural heritage(hereinafter referred to as "intangible cultural heritage")is no longer just the work of a small number of people,and people from all walks of life pay more and more attention to itAs one of the three famous traditional Chinese brocades,Suzhou song brocade bears the important task of inheriting the intangible cultural heritage of textiles.In the development of modern business environment,many high-end products are derived These new carriers of Song Jin provide new opportunities for the dissemination of traditional culture.Traditional culture is transmitted through this new medium and will not be put on the shelf any more,which is one of the important trends in the future development of intangible cultural heritage.The intangible cultural heritage entering the market demand not only expands the aesthetic form of the public,but also better protects the traditional culture,achieving two goals with one stoneWhen culture has a new way of expression,it needs a new space to carry on From the perspective of space rationality,on the premise of not affecting the beauty and practicability of the space,it is the first thing to maximize the function and bring the most perfect shopping experience for customers;from the perspective of space vision,it focuses on the process,materials,culture and other aspects of intangible cultural heritage to reflect the characteristics of traditional culture,so as to make it different from traditional museums and exhibition halls We should strengthen the public’s impression of intangible cultural heritage products,transfer the internal attributes,and have a universal aesthetic.Based on the design,this paper takes Song Jin as an example to illustrate its development in commercial space.