Intangible Cultural Heritage Inheritance And Cultural Dissemination Of "Taiping Houkui" Tea

Tea culture is one of the main signs of Chinese traditional culture.It has taken root in many areas and merged into the culture of Chinese tea with its own local characteristics.It has become the main object of intangible cultural heritage protection today.The "Taiping Houkui" green tea in Huangshan area of southern Anhui is among the "Top Ten Famous Teas".It is a variety of traditional Chinese famous green tea.It has also formed a unique tea culture in the process of its production,tasting and dissemination.As a living cultural craft,its green tea making skills are closely integrated with the local geography,climate and other natural environment,as well as folk life and customs,and are listed into the "intangible cultural heritage" project.Its value is not a single part of the current process of the inheritor’s creation of tea products,but also lies in the skills and technology possessed by the inheritor and the set of aesthetic concepts and spiritual connotations derived from it.Although "intangible cultural heritage" is an external concept,after being introduced,it has given new vitality in the specific practice of Chinese tea culture.The research content of this article is the intangible cultural heritage and cultural transmission of "Taiping Houkui" green tea.The main text is divided into four chapters.Firstly,it sorted out the entire history of Chinese tea culture,its dissemination methods and main dissemination paths,and clarified the relationship between tea intangible heritage production and tea culture dissemination;Secondly,based on the background and foundation of the development of Chinese tea culture,with investigations method,I go deep into the core production area of "Taiping Houkui",comprehensively introduce the cultural connotation of Taiping Houkui tea,and focus on observing the "Taiping Houkui" intangible heritage craftsmanship,understand its historical development and the process of intangible heritage declaration and inheritance,and summarize the The core cultural value of tea-like tea and its intangible cultural heritage production techniques;And then,in order to explore and analyze the status quo of the inheritance of "Taiping Houkui" green tea and "intangible cultural heritage",this article designs a questionnaire from the perspective of consumption and production and distributes it among a wide range of people Conduct surveys and use SEO data mining software to understand the public’s overall awareness of "Taiping Houkui",and conduct field research on representative tea companies and tea markets to obtain first-hand market data,as well as the current status of key business development and brand promotion preferences They conducted a comparative analysis,summarized their disadvantages and advantages in the process of brand dissemination and cultural dissemination,and demonstrated the contribution and unique role of the intangible cultural heritage brand "Taiping Houkui" to Chinese tea culture;Finally,cultural dissemination,especially From the perspective of James · Kerry’s "Ritual View of Communication",he discussed the feasible way of tea culture dissemination,summarized the important role of tea as a national cultural symbol in the rooting and iterative retention of community group memory,and put forward relevant suggestions through sharing The creation of symbols,the reshaping of collective rituals,the formation of a stable order of social interaction,to maintain the sustainable development of the "community".Through the above four aspects,not only provide references for the inheritance and cultural dissemination of Taiping Houkui green tea,but also hope to have some enlightenment for the inheritance and dissemination of the entire Chinese tea culture.