Research On Exhibation Project Team Building Strategy Of SY Company

In recent years,the convention and exhibition activities known as the “economic booster” have achieved rapid development in major cities in China,which laid a good foundation for the continued good momentum of the exhibition industry in China and brought new growth points for the development of the national economy.However,due to the late start-up time of China's convention and exhibition industry compared to western developed countries,market normativeness needs to be improved.In addition,most convention and exhibition projects rely on the experience of management personnel to operate,and relatively lack of scientific basis for implementation has aggravated the problem of unsound project management system..Nowadays,for such related issues,how to effectively solve the problem of the construction of the exhibition project team has become a hot research topic in the current development of the exhibition industry and is worthy of in-depth research and promotion.In view of this,this article takes SY Culture Media Co.'s exhibition projects as the research object,using questionnaires and statistical analysis to form a comprehensive understanding of the project team management.Based on this,it explores its problems and causes,proposes solutions from the early,middle,and late stages of the project team's formation,and provides practical guarantees to promote the stability of project team construction.Study found that SY Culture Media Co.'s exhibition project team construction is short of investment,the management is lack of scientific theoretical guidance,salary incentive is inappropriate,project team organization culture construction is not sound,etc.In summary,the project team construction of SY cultural media company requires the cooperation of management,project manager and team members.Through the analysis of these problems,combining with the characteristics of exhibition project itself,according to the project in the early,middle and late in the process of the issues involved,give improvement measures to SY culture media company for the construction of the project team: the project should pay attention to the selection and training of the project manager and project members in the early years of the project;In the middle of the project,a clear mechanism of authority and responsibility should be established,emphasizing the economic responsibility system linked to team performance,optimizing management structure and strengthening conflict management.In the later stage of the project,it is necessary to further improve the career management mechanism of the project team,improve the performance assessment mechanism of the project team,and attach importance to the scientific motivation of project team members.