Development Strategy For Shandong LX Chemical Co.,Ltd

PX is short for the Para xylene,which is an important basic raw material.Since started up in 2007,PX plant is the main profit plant for Shandong LX Chemical Co.,Ltd.Due to PX in Asia is oversupplied since 2015,PX price is declining as well as profit.As PX sales is the main business,with the declining of the profit,the company faces some problems.It is the high time for the company to develop the company strategy.The traditional SWOT theory is good at listing,but poor in synthesis.This paper presents a hybrid model that combines strength,weakness,opportunity and threat analysis(SWOT)with the Delphi method.Based on the company situation and company strategy theory,the development strategy of the company has been systematically studied.Using Porter's five forces model of competitive analysis,as well as PEST analysis method,the company's external environment,the industry competition structure and the internal environment are analyzed,then the company's opportunities and threats,strengths,weaknesses are sorted and summarized,Based on SWOT analysis,using Delphi-SWOT analysis method,the optimization strategy is chosen,the development strategy for Shandong LX Chemical Co.,Ltd is "Cost leadership strategy",then implementation measures are recommended.