Research On The Development Strategy Of A Medical Network Company

In the early 90 s,the Internet began to enter China and popularized rapidly.After 30 years of development,the Internet has penetrated into all aspects of society,economy and personal life.In the development process of all kinds of family websites,there are also a lot of professional websites.As a member of the website,B2 B has formed a certain market scale after a long period of development.But after a long period of rapid development,many problems have been exposed.Some of these problems are caused by technological change,some of which are caused by market changes.So,the challenges and opportunities of medical B2 B industry coexist,and there is still a lot of space to develop in the future.As one of the most famous website companies in the industry,HQ medical network should keep the leading advantage on the one hand and seize the opportunity to break through quickly on the other.Therefore,we must make a comprehensive and systematic analysis of the internal and external environment and the opportunities and challenges facing the industry.Although the Internet industry has not yet formed a fixed industry mode,similar industries and similar companies have provided references for transformation and upgrading of HQ pharmaceutical network.In this paper,the author through the collation and use before the strategic management theory,and absorbing the domestic and foreign various stages of research viewpoints of scholars,combined with the HQ medical network facing internal and external environment,using a variety of analytical methods on the development direction of the pharmaceutical industry B2 B,system analysis and development strategy of HQ medicine network.Full demonstration sites and to enhance the core competitiveness.Through the study of this paper,it is concluded that HQ medical network has strong advantages in technical innovation ability,tangible assets,intangible assets and human resources.In the process of implementation of the strategy must be combined with the reality of the situation,through the analysis of the product management,brand building,business,human resources management,financial management,development strategy and competition strategy to discuss and study site,put forward corresponding to the suggestions and measures.