Development Strategy Of Push Foundry Company

Facing with continual changes and updated competition, as one of brand branch of The Push Group who need survive and develop well, it is very important to research on company development strategy. This thesis makes research on development strategy of The Push Found Through systematic development strategy management relevant theories, including below details.First, pass to analyze the Foundry company external environment, find out the company development existence of opportunity and threat. Look at the opportunity:the total car sales in China in2011was18,501,900.develop situation more optimistic, the engine block need has great capacity, moreover, the Push-tool-machine and Push-heavy-machine continuously developing and urgently need high-quality foundry of product’s parts with the demand that satisfies the whole machine product, is the important opportunity that the Foundry company development. Look at the threat:The main countries of casting enterprises environmental protection, energy saving and emission reduction policy requires increasingly high; casting using the prices of found materials continued policy requires, the cost pressure was more and more big; From the competition of the overseas-funded enterprises and the medium and small foundry factory gradually vigorous, the breeze gives or gets an electric shock productivity excess in the market etc.The internal environment carries on analytical aspect, pass to anticipate a few angles of method wreaths to person’s machine analysis company current condition, tally up to analyze company core ability, which aspects still exist shortage, work hard for to attain full exertion advantage, avoid the function of bad situation, hold tight history opportunity to healthily and quickly develop.The thesis used SWOT the method of analysis and carried on to the advantage, bad situation, opportunity and threat comprehensive analysis, get a development position with total company: The foundry is a Push the strategic resources of group importance, is a group machine material manufacturing the tectonic plate do strong do greatly, raise core of the competition ability of product, create the foundation of well-known brand, the company is top-grade at the same time of advanced material and strong production ability, also requesting to cast companies should participate in the competition of the high level piece market on their own initiative and create a better management accomplishment. Although cast the companies have already adopted an advanced technique at home and abroad in producing equipments, craft, quality control abilities, product development level etc. with go together to mark a pole business enterprise to compare, is still having a margin very in many ways, management in the inner part still has to promote space is greatly. Strategic development goals are to create" the PUSH Found" the well-known brand.The thesis according to the position of strategic target and above analytical, get the suitable business enterprise develop of path with promote the solution of business enterprise real strength, mainly include a product productivity to release to adjust project with product structure, technique and management level promote project and short-term efficiency to guarantee a project and stand on the strategy system a little bit high angle to establish from now on the activity plan in a period and create core competitiveness for company and finally acquire last long competitive advantage, guarantee Push-Foundry of can keep on a development to contain aggressive function.