The Research Of Development Strategy From HXJ Co.,LTD.

It is that in the current slowdown in economic growth,optimizing the economic structure of the "new normal”.In the face of the customer weaker demand and the fierce market competition environment,how to China plastic pallet industry to adapt to the "new normal",and realize the sustainable development,is the production and operation of enterprises to face the problems and challenges.In this paper,plastic pallet production enterprises--HXJ company as an example.Especially,from the perspective of strategic management,Center for development strategy of HXJ company.Plastic pallet industry regards as an emerging industry,is in a period of rapid growth.Its development situation is closely related to the macro economic environment,the state of logistics,warehousing,environmental protection and other policies and regulations environment and industry competition environment.Firstly,This paper through the literature search and field interviews,research status of strategic management,development of enterprise strategic management theory,enterprise conducted a survey summary;secondly,The use of PEST analysis,external factors analysis matrix and Potter "five forces" model,The current macro environment and HXJ company plastic pallet industry environment are analyzed.In order that make clear company facing the opportunities,Threats,the main competitive forces in the industry.Once more,Using the value chain analysis and VRIO analysis framework for HXJ Company currently has the resources or the ability to analyze.Screen out those who can give HXJ bring sustainable competitive advantage of resource and capability.And summarizes the company currently has advantages and disadvantages,Then Using SWOT analysis matrix.On the development strategy of HXJ Company are combined and analyzed,the cost leading strategy and market development strategy,the integration strategy and the strategy choice of foreign strategy as auxiliary.Lastly,In terms of resources allocation,organizational structure,management and control,production scheduling,business innovation,to develop security measures to implement the development strategy of HXJ Company.Through the research on the development strategy of HXJ Company,to deepen the understanding of the theory of enterprise strategy management,For HXJ Company to break the current predicament,gain competitive advantage and achieve sustainable development,provide a reference.