Keda Tobacco Accessories Company Development Strategy Research

China's cigarette market is the world's largest market,the tobacco industry is the country specializing in specialized industries.In the tobacco machinery spare parts industry,the annual demand of several hundred million yuan,the national hoods spare parts business of about 1000,the Keda of tobacco accessories company is set Branch,workers,trade as one of the private science and technology enterprises,the scale of the department in the domestic tobacco spare parts industry in the upper reaches of the level.As a member of the tobacco industry,to correctly examine their own strengths and weaknesses,the corresponding strategic choice to determine the future development goals and competition.If the company still performs a constant strategic decision,the future is facing a danger that will be defeated by competitors.Based on the relevant theoretical knowledge of modern strategic management,this paper analyzes the internal and external environment of tobacco accessories market and business development by searching the relevant strategic management literature,and uses the Porter five-force model to determine the tobacco industry.The external factors and the internal factors of the evaluation of the external opportunities and threats,internal advantages and disadvantages of the comprehensive evaluation of the company's competitive advantage.Based on the resources and capabilities of the enterprise,the SWOT analysis method is used to analyze the advantages and disadvantages of the enterprise and the opportunities and threats of the external environment.The strategic planning matrix(QSPM)is used to evaluate the strategic types of the company's development.Branch of the Keda tobacco accessories company to develop the strategic objectives and positioning,to develop a strategy to match the differentiated management program.