Sustainable Development Strategy Analysis Of Henan XX Machinery Export Company

Since the 1990 s, the continuous rapid development of our country’s economy attracts the attention of the world, and the foreign trade played a big role in the development. For the global economic integration, the increasingly competitive market economy, our traditional mechanical manufacturing export has been a bottleneck. White-hot competition in the market, China machinery to foreign trade enterprises based on the international, keep development, must speed up thinking innovation, technological innovation, talent innovation, cultural innovation, service innovation, comprehensively improve the comprehensive competitiveness of the enterprise itself, to realize the scientific development of the enterprise.In this article, through investigation and analysis research of Henan XX Machinery Co.LTD, in accordance with the "problem- problem analysis and problem solving" to discuss the train of thought. First put forward in the introduction the need to make strategic choice, and then analyses the internal and external environment of the company, together with the present situation of the development of the enterprise, and industry model, objective summarized the advantages and disadvantages of the company, this paper analyzes the opportunities and challenges it faces, and puts forward the sustainable development of the company on the basis of the strategic target. In order to ensure effective implementation of corporate strategy, develop the appropriate implementation strategies. Including: to improve their own level of support(integration and optimization of existing resources, optimizing the company’s dynamic management process, streamline sales and marketing channels), to build a team of professionals(professional personnel training, professional team building), improve the performance appraisal mechanism(improve the performance appraisal principles, the establishment of evaluation indicators to assess and improve the performance incentives security), to create four corporate brands..In this paper, the first chapter is the introduction part, mainly introduced the paper selected topic background, research purpose and meaning, the main content of the research and the expected goals. The second chapter mainly analyzes the Henan XX Machinery Co.LTD; The third chapter mainly analyzes the company’s internal situation, the fourth chapter mainly summarized and analyzed the strategic choice; and put forward the development strategy and planning; The fifth chapter puts forward the suggestion to solve the problem of strategy; The sixth chapter is the conclusion.