Research On Strategic Management Of Patents For Setting Up Enterprise Competitive Advantage

Enterprises are the main players in market competition. The sustainable development of enterprises more and more dependent on building and maintaining of competitive advantages .without competition advantage, enterprises will be eliminated by the market. We have entered the era of knowledge economy. In this era, enterprises which can make good use of patent management will seize market share quickly, win consumers mind space and build enterprise competitiveness. But for china, the time to market economy is not long, and present situation of many enterprises are: awareness of using patent management to enhance competitive advantage need to strengthen, enterprises lack patent strategy management capabilities.This article first research on the relationship between patent strategy management and enterprise competitive advantage theory, Laid the basis of patent strategy management theory of competitive advantage. Secondly, it summed up the current situation of patent strategy of enterprise management in China, and found that a lot of enterprise lack of awareness of patent strategy management, quality does not meet the requirements, capital investment is not enough, lacking of innovation mechanism, and so on. Thirdly, it described the patent is resource to enhance the competitive advantage and analysis the relationship between patent strategy management and enhance enterprise's competitive advantage, in the analysis of patent strategy management and enhance enterprise competitive advantage on the basis of the mechanism of action, build patent strategy management model which enhance the enterprise competitive advantage .Finally, through the construction of quantitative and qualitative evaluation, make evaluation of the patent strategy management performance from the point of the enhancement of competitive advantage. Hope that this research can help the enterprise to establish patent strategy management awareness in China, help them strengthen patent strategy management capacity, and thus enhance enterprise's competitive advantage.This article's innovative research has two points: First of all was the establishment patent strategy management model to enhance the competitive advantage of enterprise; secondly, building a qualitative and quantitative assessment index to evaluate the effectiveness of patent strategy management to enhance competitive advantage.This article initially carried out a case study. Analysis the company's patent strategy management system. Through case studies suggest that this article enhance the competitive advantage of enterprise patent strategy management and feasibility study on index evaluation system of models and has scientific. On the competitive advantage of enterprise patent strategy management has a strong guiding significance.