Research On Development Strategy Of Tx Co.

TX Company under the Petrochina Huabei Oilfield Company,is a private network enterprise.Faced with intense competition and pressure from public network enterprises,private network enterprises are facing tremendous difficulties in the survival and development.How to implement the strategic development as a private network enterprise,has some enlightenment for the whole private network industries and communications industry.Through in-depth field research,qualitative and quantitative analysis and systematic analysis,and application of relative strategic management theories and research methods,this paper studies the TX Company's development strategy.With the help of the PEST model and the Five Forces Model and Swot Model,the paper analyses the TX Company's macro environment,competition environment and internal micro-environment to identify the opportunities and threats it faces,as well as its strengths and weaknesses.The paper reaches the conclusion that the advantages outweigh the disadvantages,and the opportunity is greater than the threat.To choose a feasible development strategy to improve TX Company's competitiveness,through a comprehensive analysis and comparison,a development strategy of TX Company is developed,including strategic target,strategic planning and strategic implementation.To ensure the realization of the development strategy,TX Company should seize opportunities and develop new market share as the industry rapidly grows,actively tap their own advantages,effectively integrate its internal and external resources,to improve the core competitiveness of the enterprise,vigorously improve its management level,decentralize operational risks and achieve private network enterprises' breakthrough and lay the foundation for playing a leading role in the local industry,and ultimately realize the sustained,stable and healthy development of the company.