| At present,with the power market in China's power supply system gradually from the seller's market to the buyer's market transition,coupled with the community on the electricity market reform calls for high,therefore,for China's power marketing model of comprehensive innovation optimization is imminent.The comprehensive innovation of power marketing is not only in line with China's power market reform and sustainable development of power supply industry,the two-way demand for innovation,but also to maximize the diversification of customer g roups to meet the individual needs of the important initiatives.Can not be ignored is that a long time,China's power supply system has been monopolistic characteristics of the power product itself also has a special nature,in marketing and other product s,marketing is significantly different.In this context,the implementation of China's power marketing model of the depth of carding can effectively promote the general theory of market-oriented marketing of the rich and perfect.Based on the original int ention,this thesis takes the power market in Zhuji area of Zhejiang province as an example,and expounds its marketing mode in all directions.From the perspective of the orderly development of China's electric power market,the research of this thesis Has the important value significance.First,summarize the power supply marketing mode and basic status quo of Chinese and foreign power companies at the same time,fully rely on the general theory of market-oriented marketing system,the concept of electricity marketing connotation,the main features and channels,such as the implementation of a comprehensive analysis of combing,Research and exploration to lay a solid theoretical foundation.Second,the organic integration of social and economic developme nt in Zhuji area of innovation and development of the region's electricity load history and market distribution of the implementation of in-depth analysis and evaluation,relying on geographic distribution,voltage level and price composition of customer groups such as the implementation of sub-The proportion of each type in the total load is analyzed and summarized.Thirdly,by applying the theory of single regression regression model of the frontier,the load quantity and product distribution of the re gion in the next five years are forecastedly and analyzed in three ways: high,medium and low.The total electricity consumption during the year constitute the implementation of analysis and demonstration in order to accurately predict the future of variou s types of users of electricity.Fourthly,taking the Zhuji power supply company as the object of exploration,the author conducts an objective and rational analysis of the basic situation of its power marketing while investigating its business layout and marketing performance.Fifthly,on the basis of analyzing the bottlenecks in the power marketing of Zhuji Company,this thesis puts forward the general goal of implementing electricity marketing and details the specific objectives,and at the same time,co mbined with the actual construction of the company,Marketing mode innovation and optimization of ideas,put forward a scientific and rational marketing model.In this thesis,the research methods of quantitative analysis and qualitative analysis are fully applied,which is to reflect the power marketing status and the bottleneck problem of power supply companies at county level.The quantitative analysis Regional electricity load and the power composition of the implementation of scientific prediction,so as to provide accurate data for the study of this information.Market-oriented development of the Zhuji City power supply company's power marketing model.It is expected that the exploration of this thesis can provide some theoretical reference for the county power supply company and even the whole power supply industry. |
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