Research On International Competitiveness Of Ceramic Industry In Guangdong Province

After the financial crisis, the global trade pattern has undergone tremendous changes, to a certain extent affected the process of industrialization in developing countries, developing countries love trade protectionism has quietly changed for the developed countries love protectionism. Overcapacity, economic stagnation has become a common problem in the process of economic development, especially for ceramics,steel,textile and other traditional industries, the situation is more difficult.China's ceramic industry exports are not optimistic, for the export leader in Guangdong province in terms of more so. Over the past decade, the ceramic industry in Guangdong Province has flourished, and the four major producing areas in Guangdong have been established in the leading areas of the 10 producing regions in the Foshan producing areas, Zhaoqing producing areas, Qingyuan producing areas and Jiangmen producing areas in recent years. More than 30% of the total number of production lines, even in Foshan, most of the relocation of ceramic background, the dominance of Guangdong ceramics is still no shake. Guangdong Province, the ceramic production and exports in the country and the world has a heavyweight status,but faced with internal and external problems, the international economic downturn in Europe and the United States continued anti-dumping and other trade barriers prevail restricting the phenomenon of industrial products exports, domestic overcapacity and environmental pollution The government introduced various industrial policies and environmental policies to guide the upgrading and transfer of ceramic industry, which are restricting the international competitiveness of Guangdong ceramics industry development. Guangdong ceramic export enterprises to the development of a key point, if the industry can not be adjusted in time, will face the risk of being eliminated by the market.How to enhance the international competitiveness of ceramic industry in Guangdong Province and the competitive advantage of ceramic products become worthy of discussion. Through the definition of the concept and classification of ceramic industry, this paper expounds the theory and method of this paper from the domestic and international research status quo. Summarizes the status quo and export situation of ceramic industry in Guangdong Province, puts forward the problems existing in the industry and analyzes the causes of bottlenecks in the process of industrial development. The paper analyzes the international competitiveness of Guangdong ceramics industry by two kinds of research methods, qualitative analysis method and quantitative analysis method. Firstly, it analyzes the six factors influencing the international competitiveness of ceramic industry by using Porter's diamond model, and then constructs the competitiveness of Guangdong ceramics industry The evaluation index system: the use of the academic community commonly used to explore the traditional industries such as iron and steel industry,the textile industry research means - export competitiveness of the three major indices to analyze the international competitiveness of ceramic products in Guangdong Province,Guangdong ceramic export market Share of the net export index and comparative advantage index for a detailed analysis,in order to further understand the ceramic products in Guangdong Province in recent years the international competitiveness of the strength and level. Finally, combined with the background of industrial upgrading,to explore through the ceramic industry upgrades, brand alliance, precise positioning of products and markets, mergers and acquisitions and other ways to improve the international competitiveness of ceramic products in Guangdong Province.In the background of domestic ceramic production capacity surplus and industrial transfer, the ceramic industry of Guangdong Province is selected to study the guiding significance. Through the research and analysis of the dilemma of Guangdong ceramic export enterprises under the background of overcapacity and industrial transfer, the paper puts forward that the ceramic enterprises Of the management model. In the form of special research,the author draws a preliminary plan of Guangdong ceramic enterprises to implement successful strategic planning.Can give the domestic ceramic enterprises some practical inspiration, identify and nurture their own core competitiveness, help enterprises to enhance international competitiveness.