Research On The International Competitiveness Of Anhui Automotive Industry

Automotive industry as one of the pillar industries of our economy, it can bring a range of related industries.It plays an important rolein the national economy.China's auto industry has made great progress after reform and opening up.Especially after nearly 20 years' development, Chinese auto market has become one of the most important and most promising parts of the world's automotive market. In recent years,as the emergence of a group of auto companies,like Chery, Geely, the China's independent brands has represented, As these companies continue expanding their production scale, the products began to gradually enter the international market,and the size of exports is growing.Although the economy of Anhui is not developed, the automobile industry has a certain status in the province.The automobile industry is positioned as the first pillar industry in promoting the development of Anhui's economic.Anhui automobile industry has developed better in these years, and occupied half of the province's machinery industry. The emergence of some competitive Automobile companies like Chery, JAC, Changhe, has strengthen independent research and the development of related industries. Anhui is the only one province has Chery, JAC two major auto brands in China.Even so, compared with the automobile industry in developed countries, Anhui automobile industry has developed only in the low-end automotive products, high-end brands to be further developed.On the whole, the overall competitiveness of Anhui automobile industry has to be further improved.This paper on the basis of relevant literature, has a systematic exposition of the competitiveness of the automotive industry,and the formation and the link between industrial competitiveness, product competitiveness and the international competitiveness has been furtherinstructions.Examplify the world's major automobile countries, like the United States, Germany, Japan, South Korea in recent years,to collect automobile production and sales data to illustrate the competitiveness of the auto industry in these countries. Also briefly the development of the auto industry in Anhui Province in recent years, and compare the world advanced level with Anhui Province to find the difference between them.Use the trade competitiveness index, the TC index is used to compare the international competitiveness of the auto industry of different countries, upon calculation of tradeindex, Japanese and Korean automobile industry is well developed, and relatively small population, domestic car is basically to meet the domestic demand, only a small number of high-end models has to be imported. Therefore, the TC of Japan and South Korea is very high.As the name of a multi-cultural family, The United States has a lot of Japanese cars to occupy a large part of the position.For the exports of the United States is relatively large, relatively offset the larger amount of imports, leading to the U.S. TC index is relatively high.Especially the German automotive industry, due to its export more, import less, so the TC Index is the highest, the most competitive country.Then,Based on the Diamond Model,make qualitative analysis about Anhui automobile industry's international competitiveness, respectively, from the factor conditions, demand conditions, related and supporting industries, business strategy and industry structure and competition, opportunities and the government six objective and comprehensive factors affecting the auto industry in Anhui Province. And use Chery Automobile as a typical automotive industry, to analysis the history of the development of Chery Automobile, and the advantages and disadvantages of Chery Automobile, citing specific figures to illustrate the international competitiveness of Chery Automobile. Chery. Even though there are still significant shortcomings about its brand and design.Finally, this paper based on the preceding analysis, based on the current development of Anhui automobile industry, learn from experiences of other countries in the development of automobile industry, from economies of scale, technological innovation, expanding exports, training and government orientation these five aspects to propose measures and suggestions to enhance the international competitiveness of the automotive industry of Anhui province.