Based On The "Internet +" Model, Shaanxi GK Optoelectronics Development Strategy Research

LED industry is a sunrise industry in recent years to be optimistic, in virtue of the Policy support and technical progress,LED industry experienced a period of glorious history. Due to a large influx of funds and company, LED terminal application lighting market access threshold is low?lack of industry standards brought disorderly competition, a large number of good and bad are mixed together enterprises to enter in, the enterprise price war were began. The traditional lighting enterprises began to develop LED industry, its own channels and technology, capital and other inherent advantages unparalleled. Industry market competition has begun. The emerging LED businesses rely on the traditional means of marketing in this industry background has been unable to meet the needs of rapid development. The wave of the Internet to provide new opportunities.This paper analyzes the current situation and existing problems of the "Internet+", to GK company as the research object, based on the new internal and external environment of an enterprise were SWOT analysis, list the advantages and disadvantages of GK company, the opportunities and challenges. Considering the Internet to LED manufacturing enterprises to promote and enhance, culminating in the formulation of the " Internet+" development strategy of GK company. Firstly,the strategy proposed the top-level design of GK company " Internet+" development strategy in the future, clear the principles of strategic development, ideas, positioning and profit model; from the innovation management strategy, product strategy, marketing and marketing strategy to gradually refine the implementation of the three aspects. Finally, around the implementation of specific programs of GK Company, from the security personnel, funding, Cultural guarantee three aspects description of relevant supporting measures to protect the final result of implementation of the strategy.In this article, its aims to focus on the "Internet+" mode by the research of development strategy of GK Company, based on the key of the top-level design, overall strategic plan and Implementation, to achieve the development of innovative enterprises under the new situation. This article has a strong practical significance for the business management combining relevant information, literature and the author's personal experience.