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Research On The Strategy Of ZY Company’s Internet Of Things Development Under The Background Of Internet+

Posted on:2020-07-18Degree:MasterType:Thesis
Country:ChinaCandidate:B J XuFull Text:PDF
GTID:2439330596973909Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
The level of informatization is an important factor to measure a country’s comprehensive national strength and competitiveness.As a major operator of national informatization construction,communication operators can achieve successful transformation and upgrading in the increasingly fierce competitive situation and find new business development.The breakthrough point is an important issue at present.Since 2014,with the emergence of Internet + technology innovation and operational model changes such as mobile Internet technology,cloud computing,big data,artificial intelligence,etc.,the growth point of the communication industry has changed from voice to data traffic,and gradually to the Internet of Things business.People’s consumer demand has shifted from pure communication needs to data and intelligent services such as information and information applications.The Internet of Things service will become the future direction of communication operators.This not only poses higher requirements and challenges for the communication operators’ business development,but also is an inevitable Strategy for communication operators to achieve successful transformation and upgrading.As the first mobile communication company listed overseas,ZY must adopt the WO strategy,that is,the transformation development strategy,in order to achieve sustainable and healthy development of the company in today’s internal and external environment.On the one hand,we must make full use of external opportunities,firmly grasp the development of the new generation of science and technology revolutionary technologies such as the Internet +,make full use of the local macroeconomic policies and digital development environment of the country and Zhejiang,and find a breakthrough in the development of the Internet of Things business.On the other hand,we must try our best to overcome internal disadvantages,expand capital value,focus on competition with competitors for market share,continuously strengthen our own innovation capabilities,comprehensively build a platform for centralized sharing,build new retail capabilities for integrated marketing,and consolidate scientific control.Resource intensive capabilities to achieve high quality development.Of course,ZY has many problems in the development of the Internet of Things business,including: First,the foundation of the development of the Internet of Things business is still relatively weak,and the data collection capability of the front-end is still insufficient.Second,the industrial chain of the development of the Internet of Things business.The ecology has not yet been fully constructed.Third,the new generation network foundation for the development of the Internet of Things business has not yet been formed.Fourth,the application development of the application side of the Internet of Things business development is not enough.Fifth,the key capacity building for the development of the Internet of Things business has not yet been established.Matches in place.The deep-seated reasons for these problems include: first,the lack of top-level design and overall planning;second,insufficient understanding of the necessity of the development of the Internet of Things business;third,insufficient investment in the development of marketing resources for the Internet of Things business;fourth,the reform of state-owned enterprises The policy dividend has not been fully utilized.Fifth,there is a lack of relevant legislation on the development of the Internet of Things at the national and local levels,and there is a lack of industrial application standards.In order to promote the development of the Internet of Things business and ensure the completion of the key tasks of ZY’s IoT business,the company should do the following work: First,strengthen content management and promote content innovation in the development of the Internet of Things business;Vertical industry,constructing the industrial chain ecology of the development of the Internet of Things business;third,expanding the intelligent hardware and continuously expanding the data collection capability of the development of the Internet of Things business;Fourth,accelerating the development of 5G and coordinating the network foundation for the development of the Internet of Things business;Seize the big data and artificial intelligence opportunities to create smart application capabilities for the development of the Internet of Things business;sixth,improve service quality and enhance customer satisfaction for IoT business services.And to enhance the company’s following IoT business development safeguards: comprehensively build a centralized shared platform support capabilities;accelerate the creation of new retail capabilities for online and offline integration;fully consolidate the scientific management and control of resource intensive capabilities to achieve sustainable and healthy development of the company.The results are conducive to accelerating the development and construction of the Internet of Things business in the era of “Internet +” and using this as a starting point.The countermeasures and suggestions for the development of ZY company’s Internet of Things business under the background of Internet + are put forward.It is hoped that through the research of this paper,ZY company’s concept reshaping,technology updating and capacity forging will be helpful,which will enable ZY company to find a breakthrough in new business development.Promoting the company’s transformation and development is the real realization of the company’s sustainable and healthy development.
Keywords/Search Tags:Internet+, communication carrier, Internet of Things, sustainable development
PDF Full Text Request
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