Study On The Development Strategy Of Securities Company Under Internet Financial Times

As more and more Internet companies will focus on the financial sector,Internet finance is gradually becoming the focus of attention of all parties in the industry.On the one hand,the Internet companies trying to rely on the Internet to transform the traditional thinking of Kim Chen products and services.On the other hand,financial institutions themselves are also in the process,and constantly upgrade their information,the level of interconnection.Internet finance as a new cross-cutting area,the connotation is very rich,P2 P loans,stock ownership,third-party payment,virtual currency and so are emerging Internet financial formats,but online brokerage,e-banking,online financial products supermarket But also a common form of Internet finance under the business model and mode.With the opening of online account restrictions,under the influence of the Internet financial tide,no doubt the future plum more securities companies will move in the direction of Internet brokers.This paper first reviews the domestic and international literature on the development of Internet finance,introduces the current situation and future development trend of internet financial model in detail,and analyzes the influence of Internet gold on the securities industry,combined with the development of Guotai Junan Securities Analyzes the advantages and disadvantages,opportunities and challenges of Guotai Junan under the competition of Internet financial environment through SWOT method.At the same time,through the research,it puts forward the strategy of how Guotai Junan copes with the challenge of Internet finance,The future development of the times and the formation of new competitive advantage to provide some ideas.