| Entering China for more than 20 years,the Internet in China is witnessing high-speed growth recent years, which not only fundamentally altered the way we live, but exerted deep influence on the business models of Chinese enterprises as well. "Internet +" concept in a way is conceived as a national strategy and has been included in the national "13th Five –Year Plan”.Propelled by "Internet+ ", many traditional industries have undertaken economical transformation and upgrade, creating a large number of internet--related industries. Therefore,it is worthwhile to study how to integrate the internet with traditional business management,aiming to better off strategic management by way of management innovation. Meiya Pico Company, established in 1999, is a software information tech enterprise, focusing on e-discovery and cyberspace security business. Soon it grew its way from a-dozen-employee small company to over1,600- employee industry in 2011-- the only listed company in electronic data forensics industry, one of the world's two listed companies. In 2014, the company's revenue exceeded 600 million RMB, with net profit of RMB 115 million. Since Meiya Pico wins its competitive edge under the “internet +” context, thanks to its timely adaptation to the Internet wave and accurate positioning, its strategic management approaches are worth researching. On the basis of reviews about research situation at home and abroad, this thesis has made PEST analysis to the outside development environment and five forces model to the industry; At the same time, it make Barney VOIR framework analysis to the internal resource of Meiya Pico company. On the basis of SWOT analysis to Meiya Pico company, this thesis put forward the company's strategic mission vision, long term strategic object and discuss the strategy of its company, business,function and culture. At last, it focus on the strategic executing problem about Meiya Pico company and get research conclusion and vision. |
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