Research On The Development Strategy Of W Company's Internet Wealth Management Business

The financial management market which was monopolized by traditional financial institutions has been stirred up by the Internet in recent years.A large number of Internet financial platforms which combine the convenience of the Internet and the popularity of mobile terminals have made Internet banking more and more popular by the public.And the Internet banking industry are generating huge economic and social benefits.Intemet financial management which aims at customers who invests with small amount but high frequency have shown distinctive feature whether on the products,or the customers.The formation of the Internet financial market is affected by the political and economical factors.The industry is still in the stage of exploration,and has a low market concentration.The interest of the Internet banking customers focus on profitability and safety of their investment.The W company became the top 10 series among so many Internet financial platforms within 4 years and has been considered as a rising star of the internet banking industry.The author takes W company as the research object,analyzes profit model of W company's financial business,product classification and course of the change,and the decision-making mechanism of the platform?The analysis find out by means of the SWOT that the the development focus is to quickly seize the market,expand market share.Associated with the changes of market and regulatory policy,W company makes the process of constantly adjust,the current target of W company is the legalization of the business and maintain a market advantage.From this point of view,the author proposes two strategies for W company's development,one is to relocating the connotation of Internet financing business,and adhere to the business boundary of Internet finance;the other is to give full play to the existing technical advantages,compete for effective customers based on accurate marketing.The analysis of W company can be valuable for other Internet banking enterprises,which can provide reference and guidance for other Internet financial enterprises on carrying out financial services business.