Research On The Quality Evaluation Of Real Estate Website Information Service

The country's "nineteen grand" conference emphasizes the reform of the real estate market economy and the integration of the Internet,big data,artificial intelligence and real economy.Various innovations based on Internet and information technology will greatly promote the transformation and upgrading of the real estate industry.The website has become an important embodiment of the digital level of the industry.As an important carrier of information,real estate provides an important channel for industry information service.Therefore,the research of information service quality evaluation of real estate website has the value of time and practical significance.Based on the existing domestic and foreign experts in real estate website information service evaluation related research results,combining with the relevant people access to real estate,real estate website information service quality evaluation is put forward,using "Delphi method" selected the most representative of the three primary evaluation indexes,grade 12 secondary assessment indicators and 43 tertiary evaluation index,a real estate website information service quality evaluation system,using the analytic hierarchy process(ahp)to calculate the weights of every index in every layer coefficient,total sorts through level consistency check,respectively gives the corresponding scores,and establish the mathematical model of evaluation scheme and to realize the real estate website information service quality evaluation and quantitative standard.For the convenience of evaluation subject to the understanding of the each evaluation index is accurate,for each assessment indexes gives clear definition or interpretation,and on the basis of the assessment evaluation scheme and the mathematical model,the existing real estate website information service quality comprehensive evaluation.Finally,this paper based on analysis of the evaluation results,and puts forward countermeasure and the suggestion of information about real estate website service quality,further improving the real estate website information service system,promote real estate information service quality,etc.Provide theoretical basis for decision-making.