Study On Function Evaluation Of China’s World Heritage Tourism Portal Website

As the increasing attention of the World Heritage registration, as the booming of heritage tourism under the era of globalization, with the coming of the Information Age, the world heritage tourism portal website having an increasing popularity of application. One side, tourists don’t settle for traditional intermediaries such as travel agencies, but use more direct and authoritative channels like heritage tourism portal websites.The other site, an increasing number of heritage tourism authorities to use the portal websites for spreading heritage knowledge, heritage protecting education, heritage tourism promotional activities.Meanwhile with the increasing number of heritage tourism portal websites, heritage informations has a large number, lots of variety, different value, uneven providing function service. This makes visitors in how to select the most practical function for own become instead more and more difficult; Heritage tourism authorities becoming more confused in design and maintain website.This is the reason why we have a subject about how to evaluate the functions of the the world heritage tourism portal websites.This study built a function evaluating index system of China’s world heritages tourism portal websites, based on the current situation by the literature review, experts interviews, website browsing of the way. This index system covered the3-level Index layer, a total of38evaluation indicators, including two aspects of the suitability of interface reflects and efficiency of the content for functional evaluation about9major categories. Then use AHP to fix the weight of every evaluation index. And finally establish a heritage tourism portal websites evaluation index of five criterias. Then, take Wuyishan heritage tourism portal website as an example. At last, offers five guidances and advices on construction and development of the tourism portal website on institutional standards, human resources, financing, management mechanisms, branding for the world heritage tourism portal website in China.