| Electronic commerce in China is the "Twelfth Five-Year Plan" planning for thedevelopment of strategic emerging industries. In January16,2012, China InternetNetwork Information Center (CNNIC) released" the twenty-ninth China Internetdevelopment report". With the vigorous development of electronic commerce marketinour country, there is a construction boom in electronic commerce website set off.many investors have set up their own e-commerce website for commercial activity.This article take small and electronic commerce website of medium-sizedenterprise in domestic as the research object,construct a set of scientific andreasonable electronic commerce website evaluation index system for small andmedium enterprises in view of the operation characteristics of them to quantify theelectronic commerce website construction and website operation, providinge-commerce web-site evaluation and measurement methods, and taking effectiveimprovement measures for electronic commerce website of small and medium-sizedenterprise to consummate their exsiting shortcomings in order to improve the operationlevel of small and medium-sized enterprise electronic commerce website in ourcountry.This article establishes a electronic commerce website evaluation indicator systemand evaluation model and enriches the electronic commerce website evaluation theoryand method using the research method and procedure of management science and theAnalytic Hierarchy Process (AHP). The practical significance of this article lies thatthe construction of the comprehensive evaluation index system and model can be usedfor actual electronic commerce website evaluation and self evaluation directly, but alsocan be used as reference materials on electronic commerce website construction.Applied research on index system and model and the last case analysis can offer drawlessons to the reality electronic commerce website construction. The whole study alsohave great reference value for decision-making of investors. |
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