Research On The Status Quo And Countermeasures Of Niche Publishing In The Digital Publishing Environment

Human society is entering a "small era",consumption is no longer a batch,integration,but the differentiation into one with the same or similar interests,attitudes towards life of minority groups.At the same time,the development of the Internet,as well as the fragmentation of mass media,the dissemination of information is more likely to find a specific audience with their own relevance.In this trend,a small number of publishing has gradually become the focus of attention.Niche publishing is the publishing activity of readers who meet the specific reading tendency or professional background under the premise of market segmentation.The minority publishing has three characteristics:the special reader group,the personalized demand and the large profit space.Due to the promotion of national reading and the rise of minority culture and the continuous development of Internet technology,the minority publishing has a necessary impact.At present,a small number of publishing is still in the development stage,many publishers have begun to pay attention to the small book market potential,and gradually change the concept of the development of minority publishing.Professional press,comprehensive press,private publishing company and other minority publishing entities have published the activities of minority books,and formed a focus on market segments,carry out digital books,published in the form of niche diversity exploration and development potential of the state relies on the network platform.There are still many problems in its development.Specific performance as follows:a small number of content and the development of the reader there are some difficulties;and the combination of new forms of publishing has not yet been perfect;niche marketing model is still exploring.This paper also puts forward constructive suggestions:strengthening the development of niche content,focus on the development and cultivation of a small minority of readers;the perfect combination with new publishing form;innovative marketing mode;adhere to the "minority","popular" operation development concept.In short,the development of minority publishing also need to inject more power,it should be more concerned about the industry and academia in the future.