Research On The Current Situation And Realization Of Niche Publishing

With the continuous development of social economy and culture,people's pursuit of spiritual culture has been progressing steadily.The cultural atmosphere of expressing one's individuality has become increasingly strong,and the consumer market has gradually expanded toward satisfying more diverse needs and taking into account the niche culture groups.This trend is also reflected in people's reading preferences,and the audience's demand for niche publications is increasing.The popularity of the Internet and the advancement of digital technology have provided a good foundation for the niche market described in the“Long Tail Theory”.As the long tail part of the publishing industry,niche publishing has received more and more attention.The publishing body noticed the market value and great potential of niche publishing,and began to explore the respective ways to achieve niche publishing.This paper,based on niche publishing and its related concepts,defines the scope of niche publishing in this article.Under the support of the "The Long Tail" theory,the theoretical basis of niche publishing is discussed and analyzed in detail in the context of its existence.The main body of the niche publishing operation process is divided into four parts: author,publisher,seller and consumer in this article.Combining with typical cases at home and abroad,this paper summarizes the five main ways to achieve niche publishing currently: traditional publishing,self-publishing,independent publishing,crowdfunding publishing and social publishing,and expounds the value of niche publishing to authors,publishers,sellers,consumers and cultural development.The prospect of niche publishing is very impressive,but it is still in the exploratory stage as a whole.The current ways to achieve niche publishing cannot completely solve all the problems in reality,such as the lack of high-quality content and the lack of professional vertical subdivision.In addition,the industry's integrated operating system is not perfect,the current laws and regulations are incomplete,and consumers' awareness of content payment is weak.This paper also puts forward some suggestions for the future development of niche publishing for these problems: mining excellent content creators through competitions and exhibitions,doing market segmentation,insisting on niche positioning,perfecting laws and regulations,strengthening industry self-discipline,and cultivating users' habits to pay for content,hoping to provide valuable reference for the practice of the publishing industry and the future research of niche publishing.The development of niche publishing has a long way to go and still requires more attention and thinking.