| Digital has created a new production environment for the publishing industry,technology development bring content transmission carrier change, terminal bring newexperiences of innovation and integration, the development of information technologybring readers’ reading habits change, digital reading becomes a trend. The traditionalpublishing industry to comply with this change, the content carrier transmission channel,to meet the demand of diversification and individuation. The United States has formed arelatively clear digital publishing industry chain structure, positioning of each part isrelatively clear, traditional Chinese professional press into digital publishing, but businessmodel uncertainty is the biggest bottleneck restricting the development of professionalpublishing.This paper takes the reader behavior changes as the breakthrough point, throughthe professional publishing the reader’s reading behavior, buying behavior and feedbackbehavior investigation and study, and then summarizes the digital age change of readers’behavior to the influence of professional press digital publishing business modelinnovation. In this paper, the second chapter mainly from the macroscopic Anglediscusses the professional publishing and business model definition of the meaning of thecharacteristic and advantage, and illustrates the specialist publishing digital publishingbusiness in our country development present situation, pointed out the digital age, theimportance of the professional publishing business model. Paper after three chaptersmainly on the basis of summarizing the professional publishing reader demand, frompublishing enterprise positioning, internal business process and external trade structureand profit model are studied. By studying the reader demand change on the influence ofthe professional press digital publishing business, combined with a large number ofexamples, to provide solutions for professional press digital publishing business. |
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