Research On The Communication Strategy Of Network Homemade Talk Show "Logical Thinking"

As talk show developed more than 20 years in China, it varies both in content and form. The show formerly on TV is now vibrant on Internet as the social media and internet prevails these years. Fierce competition leads to a campaign of homemade Internet show of video sites, in which talk show dominates as a brisk, pleasant and educational form. As for talk shows in these homemade Internet shows of video sites, the cost is low, communication platforms and interactive paths are plenty, and has a great potential in the market. As a new thing, it both has opportunities and problems. The paper selects the famous talk show "logical thinking" as a sample of homemade Internet shows, and study it from micro aspects."logical thinking" is a product in the era of homemade Internet shows, it creates Socialnomics in mobile Internet environment by harnessing multiple media, and develops into one of the most valuable social brand on the internet. Its seemingly accidental success hides a certainty. Through a profound analysis of its communication strategy, it can be found that it follows the law of the era while creating something new in the process. It justifies that Internet culture can be both popular and elite. An episode of show can yield a we-media brand, in terms of which it sets a milestone.Therefore,a study on "logical thinking" has great significance in network talk show、network video industry、We-Media, and even the media industry as a whole.Firstly, the author outline the related theory of network homemade, which include the classification of network homemade content、the development of talk show along with the characteristics and present situation of Network homemade talk. Then, the research on the application of "5W" communication theory in the communication strategy of "logical thinking" is carried out. We find that this show has its one’s own knack in communication subject、communication content、communication channels and audience positioning, such as host’s personality charm and using the internet to get along well with the community. In the fourth section of the article, we mainly find out the lack of programs, and propose the optimization suggestion for the existing problems. In fifth section of article, we view the development trend of network talk show in china. Combined with examples of the present internet, we reasonably predict the bright prospect and focus trend of network talk show in china.