Strategy Of Guangxi Daily Official Wechat Promotion

We are living in an era full of intelligent association, a change of the technological age. Cloud computing, mobile Internet, smart-city, such as the birth of a large data change people’s social lifestyle, smart phones, car television, new media, tablet PCs and other mobile devices into people’s lives. in 2010, as an important new We Chat media forms have sprung up everywhere. June 8, 2012, "Guangxi Daily" the official opening of the official We Chat, the main problem Guangxi Daily We Chat public numbers currently exist include: the number of fans to be improved, the official We Chat promotional efforts to be strengthened, the dissemination of content can also be further adjusted( high amount of reading graphic messages accounted for a relatively small, column type, event type, current affairs analysis manuscripts small amount of reading, some expression of a single message is still somewhat stiff, profitable way needs to be further explored, unable to meet the requirements of timeliness News) recommended Solutions include: actively cooperate with Tencent, learn about new media trends, and actively using HTML5 technology and other third-party applications, develop micro-letters to the editor to become generalists, soften expression, good public promotion of We Chat number, adjust the spread establish brand news content(including content adhere to higher transmission rates,to "hard news + soft content" as a model of development in order to establish a news brand news content), analysis of audience share psychology, actively explore the profit model, the timeliness placed in a secondary location. Currently, the country with particular emphasis on the development of cultural undertakings and cultural industries, Guangxi Daily official We Chat development prospects.