The Media Ecology Research Of LeTV's Self-made Drama

In 2005,Letv made a Self-produced drama called the agreement,and the Video websites are still in infancy,Self-produced drama are also in the embryonic stage.2014 is known as the first year of Self-produced drama.At this time,the self-produced drama has been the small investment,small output,small gains into the core strategic level,towards the direction of large investment,large gains.According to the data analysis,the whole industry make the 1469 self-made Self-produced drama in 2014.In 2015,the amount of the self-produced drama grows quickly,the totle episodes are 2866,which is more than doubled compared with last year.Self-produced drama were viewed 22900 million times in 2015.After the rapid developent in these years of,2017 is regarded as a strong growth in self-produced drama industry.However,due to the state of the self-produced drama is not is not enough specification,and the industry has not formed a domestic industry norms,resulting in the destruction of the Media ecology system about self-produced.This paper tries to research on the theory of Media Ecology,such as media environment and media ecology,analyzing and discussing the media ecological environment.As well as the developent of self-produced drama make the impact on the ecological environment of the major video platforms.In order to provide some strategies for future ecological development of Video websites' self-produced drama.This paper has finished the research on self-produced drama on the view of the media ecology through theoretical construction?phenomenon analysis and resources collection.First,this paper has made brief elaboration of the concept of media ecology?Letv,analyzing the media ecological environment of self-produced drama from political ecology?economical ecology?cultural ecology and technolical ecology.Then,media niche of self-produced drama have been comprehensively described.And analyze he impact of self-produced drama in Video websites'self-produced drama ecology.Finally,this paper makes an exploration of the ecological developent strategy of the self-produced drama.In order to provide theoretical and practical reference for the developent of the self-produced drama.This paper argued that,the self-produced drama of video sites must be positioned their own target audience and create high-quality content under the circumstance of Video industry competition firely,.Meanwhile,it need have varied broadcast modes and expand the channel members of the video.Only in this way can they go smoothly in the future.