Research On The Development Path Of Network Self-made Drama In The Age Of Integration Media

In the background of the era of media development,the integration of traditional media and new media has brought about great changes in the media industry.The integration of various media has not only changed traditional communication activities,but also changed people's lifestyle,production methods and thinking methods.With the arrival of the era of media integration,the integration of traditional TV dramas and the Internet has continued to deepen.As a new cultural form,online self-produced dramas have also emerged and become popular.Based on this background of the times,we will study and analyze the current situation,characteristics,experience and problems of the development of self-produced dramas on the Internet and explore ways to promote the development of self-produced dramas on the Internet.It has important theoretical and practical significance.This thesis is divided into six chapters: The first chapter is the introduction,introduces the research background,significance and application value,the literature review and research innovation at home and abroad;The second chapter is the application of related theories.In this chapter,it mainly expounds the contents of the communication theory that will be used in this thesis.The third chapter is an overview of the network self-produced drama,including its meaning,current situation,communication channel,communication content and communication characteristics;The fourth chapter uses the theory of communication to analyze the successful experience of network self-produced drama.The fifth chapter analyzes the problems existing in the online homemade drama from the aspects of policy supervision,producer,and negative impact on society.The sixth chapter puts forward a new development strategy based on the above research.In this chapter,the article focuses on the introduction of the interactive production concept of online self-produced dramas.