Research On Transmission Characteristics Of Chinese Video Website Self-Produced Drama

In 2014 China’s domestic video sites homemade high click rate of the play, make Chinese network of the first year of homemade play idea on other web site. Through has published data, according to a report from the first appeared in 2007 with initial sense network of homemade drama began to today’s homemade play video website, considerable size of the audience to cover increased from 110000 to nearly 70 million people, the total clicks over 20 billion times. In 2014 completed a total of 44 department homemade TV and broadcast video web site, the number is almost twice in 2013 and 2014 the number of total network homemade drama is 69% higher than in 2013 reached 734 sets.A series of data show that not only home-made video website show the overall upward trend, also highlights the fierce competition between the domestic each big video website with resources for. Network in China has entered the stage of rapid development of homemade play, but our domestic related research is less, some research results are more representative under a disciplinary angles of homemade play advantages and disadvantages, development prospects, propagation mode, or other aspects of interpretation, the propagation characteristics of the analysis and study on the micro is relatively lack. As the research object, this article selects video website homemade plays its propagation characteristic which on the one hand, according to a number of video web site to view and analysis of the play, mainly from the content, communication channels, audience these three aspects carries on the analysis, trying to draw the propagation characteristics of homemade play video network, and points out that in the process of the high speed development of short board, and explore the future development of new ideas and improving Suggestions.