Research On The Crisis Of Grassroots Government Microblogging Crisis

Microblog,as the latest media representative in the Web 3.0 era,with its information dissemination characteristics of immediacy,Shareability and fissionability successfully Overstep the blog,achieves instant fame in the field of digital information technology.Along with the gradual strengthening of our government network administration consciousness and the government affairs microblog Growing maturity,the grassroots government microblog as an emerging group throughout the country,it infuses a new force for the local government to enhance the level of social management and public service,In the meanwhile many problems also appeared during the practice.This paper mainly from the perspective that information spread in emergency of the grassroots government affairs microblog,It takes the official accounts of the government propaganda department which registered in Sina microblog as the study object.Through the analysis of the concrete manifestation of the local government microblog during the local crisis,investigating the lack of county-level government microblog in the crisis transmission,accordingly put forward the corresponding recommendations and measures to enable grassroots government microblog better serve the local people in the crisis spread,and meet their demand for crisis information,so as to establish a good image and enhance local credibility of the grassroots government.This paper mainly uses content analysis method to carry on the quantitative analysis and researching of the concrete text.In the introductory chapter,the author expounds the reason of the topic selection and the significance of the study,then starts the writing of this paper base that.First of all,the first chapter constitutes the writing basis of the paper,mainly introduces the domestic and abroad research status of the paper topic selection as well as research ideas,methods and content of this paper.Secondly,the paper analyzes the role of grassroots government microblog during crisis transmission.It is of great benefit to strengthen the localization of the crisis spread in the grassroots government,local people,the crisis itself.Grassroots government:strengthen crisis response,establish a good image;Local people:meet the information demand,reinforce information guidance;The crisis:take the initiative to guide public opinion,promote the events to be solved.The paper analyzes the Crisis spread present status and existing problems of grassroots government affairs micro once again.This paper analyzes the information release of the grassroots government microblog in normal and abnormal state,by analyzing the information release situation and existing problems,and further reveals the inevitability and the concrete manifestation problems of the abnormal state crisis inefficient transmission by analyzing the situation of the normal information release and the existing problems.Grassroots government microblog crisis spread problem mainly as follows:lack of crisis information supply,lack of crisis transmission efficiency and crisis reporting framework curing.At last,the paper puts forward the path to improve the crisis spread effectiveness of grassroots government affairs microblog.Starting from the improvement of government's credibility in daily transmission,and then targeted to strengthen for the dissemination problems of grassroots government affairs microblog and the particularity of the crisis itself.First,to improve the timeliness of information dissemination;Second,to strengthen the sustainability of crisis reports;third is to enhance the the guidance of information content;Fourth,to clear the audience of crisis spread.