Research On The Government Affairs Microblog In The View Of Communication

In recent years, the microblog rapid development, and with its in real-time, andinteractive openness, the spread of outstanding characteristics, forming a new andpowerful public opinion field,which caused the discourse right over the revolution, themicro blog is bringing new opportunities and challenges for the interaction of theofficials and the public. Nowadays, many government agencies and party andgovernment officials have try water microblog, which made a good interactiveplatform for the government information publicity, service people, and kown about thepublic opinion, so the government affairs microblog become an important form of thecommunacation of the government. This paper, from the angle of the communication andpolitical science, analyzed the characteristics of government affairs microblog,summarized the practical significance of government micro blog, and the existingproblem of government affairs microblog was discussed. The strategy for futuredevelopment of government affairs microblog was also put forward which will makethe healthy development of government affairs micro blog and to better play the spreadof government function. This paper is divided into four parts:The first part is the overview of government affairs microblog, which simplyintroduces the background knowledge of government affairs microblog, conceptdefinition and development in china at present, and the influence of communication tothe government for us to understand government affairs microblog on the whole.The second part is to analysis government affairs micro blog through researchingthe “Guangdong Provincial Pubulic Security Authority”,“Chengdu microblog”andCaiJiWei’s microblog. This part firstly researches the characteristics of thecommunication of the essential factor of communacation about government affairsmicroblog, such as propagating information, media, and the communication effect.Onthis basis, this paper summarizes the significance of government affairs microblog atbuilding the image of the government, improving the ability of handling crisis andspeeding up China’s network in the democratic process. Government affairs microbloghas both the characteristics of new media communication and the characteristics of politics as the the new way of government communacation which has great effect inthe the relationship of the government, the media and the public.The third part is mainly expounds the problems in the government affairs microblog. Although the government has developed well in the past few yeas,but some of thegovernment affairs micro blogs have many toubles. Some government affairs microblogs position incorrectly, lack of effective interaction and the ability of emergencyresponse.The fourth part puts forward the strategy ahout the future development of thegovernment affairs microblog based on the analysis,which mainly includes three aspectsthat grasp "three degree", establish a operation mechanism of government affairs microblog and improve the government officials media literacy.