Subject Of Microblogging Unexpected Events

As a new information publishing and communication platform of Web2.0, microblog possesses the features of fragmentizing writing system, fission communication model and diversified ways of news reporting, etc. With the birth of microblog, more and more people can join in information publishing and communication actively.China has entered the peak period of crisis in recent years. Microblog has done well in sharing information in all kinds of crisis owing to its speed advantage. Whether it is disastrous accidents or emergent public events, the microblog subjects have played an important role in information communication, agenda setting and public opinion guidance. However, the microblog subjects’shortly attention on crisis, their irrational words and negligence of rumor have brought negative impact on information communication. Therefore, classifying the microblog subjects, analyzing its features in communication, guiding the public opinion correctly are worthy to be researched.This essay takes the microblog subjects in Sina Microblog as the research object. Firstly, classify the microblog subjects. And analyze their attributes. Secondly, analyze the communication features of the microblog subjects from communication process, communication contents and communication behavior. Thirdly, takes the Accident of Wenzhou rail motor car, the Accident of School bus in Gansu and GuoMeimei Event as the research objects. Analyze the contact of trend of information number between the authenticated microblog subjects and the whole Sina Microblog. Choose7representative microblog subjects as the samples. Analyze their communication features from communication contents and communication behavior. Finally, analyze the microblog subjects’anomalous behavior in communication in crisis, and give some relevant strategies.