Dissemination Situation Of China’s Government Microblog

This paper is mainly to discuss dissemination of China’s government microblog onthree aspects: content and characteristics, present situation and strategies for futuredevelopment.First of all, start from the government microblog dissemination content anddissemination characteristics, combined with its functions to develop the concept ofgovernment mircoblog.Secondly, investigate and analyze present situation of government microblog,make a comprehensive and systematic survey on government microblog currentoperational status and put it in front of the reader, analyze reasons why its developmenttrend is so strong, as well as problems cropping up in its way forward.Finally, make a discussion on government microblog future development andconstruction in a greater depth. To achieve that internet users inquire politics throughmicroblog, government use mricoblog to govern for the people, it is necessary to definethe functions of government microblog and establish a full-time team in charge ofgovernment microblog, use information dissemination, public opinion guidance,emergency response and build the image of government these four basic functions asthe premise, propose the prototype of operating guide about how governmentdepartments use microblog.Understanding of the government microblog dissemination situation and furtherconstruction of the government microblog, will lay a good political foundation, socialfoundation and public opinion foundation for internet users inquire politics through network, government govern country for the people, improve electronic governmentlevel of public service. The government fully combined with microblog’s propagationcharacteristics; clear the basic functions of government microblog, strengtheninteraction and closeness of government microblog, enhance its administrativeefficiency and emergency response capacity, and make government microblog reallybecome new public sphere and interactive connection bridge between the governmentand the public. The government microblog promote government work methods andwork style changes, make government affairs public, improve administrative efficiencyand decision quality, set up the image of the government, and build up a harmonioussocialist society.