The Practice Study And Improving Strategy On "Science Plus" Section In Zhejiang Daily

Science and technology has become a core element of national development and international competition. On the one hand, technological innovation has become an important driving force for the country’s economic development and new comprehensive national contest. But on the other hand, the public’s scientific literacy is far behind with such importance against the background of the required level. One reason that the public’s scientific literacy is not high is the content of science news is too professional to understand. Another reason is the scientific community and the mass media did not seek the good docking mode of science communication with the public. Science news, as a part of news reports, is as important as political news, economic news or social news, but in the traditional media, science news is always in a position to be ignored. Moreover, the science communication mode of domestic mass media has inherited the "popular science", which is raised at the beginning of the founding of People’s Republic of China. That one-way, top-down communication to the public has poor effect.The emergence of the network and the new media has brought innovation to the scientific dissemination mode. The emphasize of the "public participation" has brought shock and innovation on scientific dissemination ideas of traditional media. The scientific section on Zhejiang Daily——"Science Plus", is in this case produced by the Zhejiang Provincial Association for Science, Zhejiang Daily and Nutshell Network. The combination of identities of the government, the scientific community, the traditional party newspaper and the new media, makes the innovations on scientific topics, spread consciousness, content production concepts, news models and skills of" Science Plus".Apart from innovation,"Science Plus" also has its own shortcomings. Therefore, based on a detailed analysis of the communication modes of" Science Plus", and its shortcomings, this paper intends to offer a improvement program, whose core is "public participation".The improvement program includes the building of scientific forum, the greater interaction on micro-channel and micro-Bo, online and offline activities conducting and improvements on traditional paper media content and visualization. The paper hopes to make "Science Plus" a new science communication section, getting the public and the science closer and more equitable.