Rasearch On The Strategy Of Scientiic Thought Communication In TV Health Programs

From the content and nature of communication, the TV Health programs integrate the strong communication characters of media into the pure science filed. In the final analysis, it is spreading the scientific knowledge. So in this paper, the author has used scientific standards, scientific communication and health communication as the theoretical basis, and also used the "notice on the good health program production",a new "advertisement law" and other policies and regulations by the State Press and Publication Administration promulgated and issued for the standard evaluation. And selected the three different period shows as samples for comparative analysis, Three three programs are has been inactive administration "Xinglin good health", in line with the general requirements and continued to broadcast "road to health" and in the "notice" issued the implementation of the new launch of the strongest doctor ".By analyzing the experts’setting mode, content reasoning, case type selection, health topics chose, column setting links,these five areas of above three gear programs, the author has found that the scientific thought of "The Best Doctor’is better than the other programs in these five aspects,and the communication strategies of "The Best Doctor" have reflected the scientific thought, met the claims of Science and the science communication. However, the "best doctor" is still has some problems, for example, the program group use the "healthy Music Group" played the edge of strategy; Programs exists the disguise placement problem.Health knowledge is related to the health of the audience, No matter what communication strategy is adopted in the program, should meet the standards of science, following the characteristics and requirements of scientific communication, seeking the balance in the pursuit of high ratings and scientific communication.