Research On Chinese Experimental Science TV Programs Under The Perspective Of Science Communication

Mass rumors in the information age and the development of TV program form fusion has given rise to such as<JUST SO><LIFE · HELP>< NEWS AND SCIENCE ><IS IT TRUE>and so on. They are new program form that integration of news, education,entertainment and services—Experimental Science TV Programs. This class science program to science universal for purpose, full mobilization TV of various performance form, joined site experiment of performance technique, increased has program of points, can while meet by all in Gets information, and entertainment, and education and service four a aspects of needs, makes traditional of science program has new of performance style, for China public science culture literacy of improve provides has a new of path.From the perspective of science communication, literature studies, text analysis,case studies, comparative analysis on China’s TV laboratory science program were observed and analyzed. Although in content topics, and program form, and performance technique and program style features sharp, but due to exists missing professional making team; topics and plate set of "with quality of" serious; too to entertainment of tilt, and scientific and rigorous insufficient; spread form more single,and interactive and publicity efforts enough; by all positioning of accuracy not high;authority degrees and social public letter force lacks, problem, currently China of experiment science program still in market competition of disadvantage status.According to science spread concept to China experiment class science program proposed points specific of improved requirements, tries to for construction more ideal of, and quality of TV experiment class science program provides some new of reference thought, to attract more of audience participation to science spread of process, achieved science knowledge, and science method, and science thought and science spirit of spread and diffusion, also for improve China public of science culture literacy and achieved "Science Xingguo" of Grand target made is efforts.